5 Must Have Landing Page Elements
What is a landing page?
That’s a question I get a lot, from business owners and even some marketers. A landing page is simply the page a person “lands on” when they arrive to your website.
This landing page can be a page on your existing website or on a standalone website.
When marketers talk about landing pages, we usually refer to a very specific type of landing page. This landing page is designed for a single purpose, to get the visitor to take some sort of action.
We may run a Pay Per Click campaign and drive targeted visitors to this landing page, in hopes of getting them to take some sort of action, usually filling out a form, leaving an email address or calling the business.
A good landing page should:
You want to make sure that your offer and call to action are very clear to the visitor. No time to waste, with a landing page, it’s either take action or leave.
Below is a landing page from one of our customers, Mortgages.ca. It’s a pretty simple setup with a single call to action.