Now here’s a good question to ask yourself: Why do you only have one customer?
A person with a job is just a business owner who sells to only one customer. If you take a passive income strategy and apply it to just one customer at a time, you have an active income strategy. One boss. One employer. One client at a time.
A person who generates passive income usually prefers to deliver value to multiple customers simultaneously. Another option is to repeatedly deliver value to the same customers over and over, but without having to create that value anew each time. A good example of this would be renting out property that you own. You can generate passive income this way even with a single customer since that customer can keep paying you rent every month.
When people shift from an active income to a passive income mindset, they usually start thinking about how to deliver value to more people. Instead of having just one customer for your work output, why not have 10 customers… or 100… or 1000? Why not have 1,000,000 customers?
How many people are you capable of helping?
Our goal is to find multiple income streams, and the more passive the better.