Some famous people are really into brand and reputation management. Quite often their real lives differ significantly from their public personas, but they keep playing up those personas, partly because it makes them money. One of the best examples of this would be pro wrestling, where the public characters can be so bizarre and conflict-driven. Drama sells more tickets.
When I realised that my web traffic was likely to give me a small dose of online celebrity, I made a conscious choice that I didn’t want to have to manage two different characters in my psyche.
Whether in public or private, I do my best to behave the same way… and not to hide aspects of my personality, regardless of how people may judge me. But many people don’t feel good about doing this, so they separate their public and private selves.
Whether you invent a public character to portray or do your best to be your same self in both worlds is a matter of personal preference.
However, you can run into problems when you pretend that your public persona is your real private self as well. Many speakers have fallen into this trap.
Our goal is to find multiple income streams, and the more passive the better.