In rare situations donations can really take off. Consider the recent case of Karen Klein, the New York bus monitor who was filmed being bullied by students on the bus. A guy named Max Sidorov started a campaign to raise money for her to take a vacation, via the site Indiegogo, with a goal of raising £5000.
As the abuse video went viral, racking up millions of views on YouTube, and news of this campaign spread, donation pledges came pouring in. Last time I checked, Karen’s donations were well in excess of £500,000.
On top of that, someone started an Indiegogo campaign to raise some “love money” for Max as well, perhaps to reward him for coming up with the idea. The initial goal was to raise £2500 for Max, and that campaign is already past £4400.
Before this is over, Karen Klein could very well be a millionaire. And she didn’t even ask for this.
Apparently Karen’s normal salary as a bus monitor was £15K per year. At the rate her donations are increasing, she’s probably earning a year’s salary in a few hours now.