ah, you pressed the button, didn't you
I like that, you little devil you....
My name is Paul Cardall and you're in my house now and you're very welcome. Want to get involved, I'd love to hear your ideas.
For FAQ Sake
The first time you are asked a question about your business or marketing model, you're just pleased someone has taken an interest, the 100th time you hear the same question, you quickly realise that a Frequently Asked Question section to answer the most asked questions, is a good idea.
This is the start of such a FAQ section
Sometime in the not to distant future, I'll binge 'create' this section, for now, I will add regularly asked questions sporadically.
Why A5 Landscape?
A4, on screen in full size is unreadable, and needs to be zoomed in to read.
A4 to view below the fold, requires scrolling.
A5 landscape, whole page on screen.
Page acts as a portal to content online so doesn't require over-populating with content
Crafty Real Estate
Joining Club Maximus is sort of like leasing and customising an apartment in a luxury development instead of buying and owning your own house.
You’re still in control of decor, cleaning, and everything living-wise – but you leave the construction, plumbing, security, and infrastructure to Crafty Studios. That point is key because there’s usually a direct trade off between convenience and control.
Crafty Real Estate is your web site, here on Crafty Studios. Of course you build your own web site elsewhere, quite a task in itself. Even once you've managed to create your perfect web site, you'll still need it to get traffic. This is the case of 'build it they will come', oh no no. I've worked hard to create a unique traffic building web site, one that doesn't rely on trickery or deceit. 30,000 article/project views a month isn't going to win any awards, but its a start, and I've got huge plans for the future of Crafty Studios.
Hold on, I've got an idea!!! Maybe Crafty Lifestyle needs a Gift Catalogue. Perfect marketing for those who design and build hand-made personalised gifts.
Advertise With Crafty Studios
Advertise with us if you run or manage a business and would like to promote your business, service or product via the Crafty Lifestyle Magazine.
We’ve matched our closest competitors price structure, whilst offering three times the advertising channels.
We can offer Print, Digital and Web Site, with the ability to change your advert each and every month
“And as ‘marketing’ is my passion, I’m happy to also be available day or night to help assist you in your advertising campaigns….”
Job In Marketing
Marketing acts as the interface between an individual's requirements and an organization's confidence that they have a product to fulfill that requirement. Marketing is about identifying your target audience and catering to them. It also works vice-versa - marketing is as much about studying a product and identifying which section of consumers it can be projected to. Whom to project? What to project? Where to project? How to project? Having the answers to these questions form the crux of how good an individual's marketing skills are. Marketing revolves around understanding the 4 Ps: Product, Price, Promotion, Placement.
A marketing job is not as easy as it looks on paper. Along with the required degree, an aspiring marketing professional needs to have a good deal of interpersonal skills, analytical skills, knowledge of the product he is selling or promoting, and most importantly, patience. If all these skills and qualities come together, the psychological and monetary rewards in the marketing field are limitless.
Sales and Trading
The sales and trading field of marketing includes selling and buying of commodities. Achieving the sales target for a specific product and analysing trends is another important function here. At the end of the day, better sales is what will keep the product, and possibly the organisation afloat. Sales professionals need to have a persistent and persuasive character, and usually need not have high educational or experience parameters at entry-level profiles.
The sales manager has a sales team under him, and is responsible for achieving sales targets through motivation and counselings.
Regional Sales Manager:
The regional sales manager is responsible for getting his sales team to achieve the sales target in a region allotted to him. He oversees the sales and prepares reports entirely by himself for the region that is under his responsibility.
A sales architect is responsible for designing the sales strategies of a certain product or for an entire organisation. His job may span the entire organisation's scope, or may stay limited to a certain region allotted to him.
A business analyst's primary job is to improve business. The job requires intensive knowledge about business management as well as technology.
Retail Marketing Associate:
A retail marketing associate is responsible for all the retail operations of an organisation's product or service. Right from planning and deciding a retail campaign's budget to analysing consumer trends in the retail sector, this associate handles everything involved.
Partner Channel Manager:
An organisation may have several channel partners (other organisations who do friendly promotions through various mediums) who matter to the marketing operations. A partner channel manager needs to stay in touch with these partner channels, collaborate campaigns, and handle all related negotiations.
Internet marketing is the promotion of products via the world wide web. Various online markets and social media platforms are used for this purpose, and this field has fast become the most important aspect of any organisation's campaign designing. These jobs require a vast understanding of the Internet and its working, although education in a certain field isn't much of a compulsion. A technical or business management background is considered a plus.
Web Content Manager:
A web content manager oversees all the content (text, graphics, videos, etc.) posted on the website.
Social Media Manager:
A social media manager is responsible for social media campaign-related marketing, research, design, and supervision.
E-mail Marketing Manager:
An e-mail marketing manager is responsible for spreading awareness about a product or service through e-mails. These mails usually come with attached visual campaigns, and/or information about the product and its specifications.
Social Media Strategist:
A social media strategist needs to study social media trends and customer graphs, and accordingly plan online campaigns in collaboration with the social media manager.
Social Advertising Executive:
A social advertising executive is responsible for spreading a product's graphic advertisement on social media platforms. The job involves tapping possible customers and spreading awareness amongst them about the product.
Search Engine Marketing Executive:
A search engine marketing executive ensures that a particular brand name or a particular product ranks high in search engine results. Being updated about online trends is the key factor here.
Online Sales Executive:
An online sales executive is responsible for tapping Internet customers and successfully selling a product to them.
Online Community Managers:
An online community manager is responsible for building an online community of dedicated customers and patriarchs on social platforms or brand-related websites around a particular product or its brand.
The design phase of a marketing campaign is a very crucial one. This phase virtually decides how a marketing campaign looks and appears to the consumer. A marketing campaign needs to be attractive enough to communicate with the consumer all by itself. The content should be rich to hold the consumer's attention for a long span of time. The jobs that come under marketing design are more inclined towards creative thinking, and in most cases, require an arts or designing background.
A content writer needs to write, and designs creative and suitable content for a marketing campaign.
The content editor verifies the content written by a content writer, checks for language rules, grammar and punctuation, proofreads the content, and makes sure the end products has all the necessary information that the subject requires.
A web publisher publishes content written by a content writer on the web, keeping web conventions and rules in mind. He also formats and designs the content to suit web pages and mobile devices, keeping current trends in mind.
A web producer creates what a website contains. He asks his content writing team to produce material suitable to be included on the website, and supervises it. A web producer often conceives the content that is later improved upon by content writers.
Also known as a graphics producer, a visual designer designs and maintains the look of an online campaign. Designing the layout of the campaign, its styling, its colour scheme, UX design, the pictures and videos used, and how they are placed (embedded), are all a visual designer's responsibilities.
An art director creates the artistic profile of an online campaign, and is virtually responsible for how a marketing campaign looks. He decides the layout of the campaign, its styling, etc., and explains it to the visual designer, who recreates it practically.
A marketing designer designs the entire marketing campaign, prior to it going in the creation and designing phase. He oversees these phases too, and decides how the campaign would be promoted and advertised.
The analysis phase of marketing involves a detailed study and examination of the campaign in all its states - before, after and during design/development. It helps the marketing team get a better understanding of the requirements as well as reach. Analysts are typically management school graduates with a considerable amount of experience in the same job profile.
A marketing analyst analyses the reach of the organisation's marketing campaigns. He is responsible to gauge if a certain campaign has been successful or not, and create reports accordingly.
Supply Chain Analyst:
A supply chain analyst oversees if the supply chain statistics are in sync with the demand created by an ad campaign.
A pricing analyst studies the market for rival products and their pricing strategies. He is also responsible for gauging if his own organisation's product has been priced correctly, and if customers are responding to its offers and attractions.
An information architect gathers and organises data from all sectors. He arranges all the data in a manner, such that it is interlinked and analyses how an organisation's marketing campaign is positively or negatively affecting its other departments.
Market Research Specialist:
A market research specialist's job covers an extensive range of responsibilities. He conducts research to check what product is needed in the market. His research also includes necessary improvisation on an already-existing product, customer satisfaction analysis, and the effects of and on competition.
Consumer Research Specialist:
A consumer research specialist researches only consumer trends. What the consumer wants and Is the consumer satisfied with the delivered product, are two of his primary responsibilities.
Product management deals with the forecasting of a product's marketing life cycle. The entire marketing life cycle is decided and supervised by an individual in this position. Product management drives the development of a product, keeping its marketing plans in mind.
A product manager oversees all operations related to production - right from its inception, to production, to promotion.
A portfolio manager makes investment decisions related to a particular marketing campaign, or many campaigns as a set.
A product strategist assesses the market to check trending products. He is also responsible for product placement plans for products that need re-planning.
A brand manager creates and upholds a brand. Right from deciding what name suits a certain product to deciding how to project the brand, he is the whole and sole person who controls the brand and all its related aspects.
Administrative and Managerial
The administrative section of marketing jobs comprises experienced marketing professionals who supervise other aspects and employees who are working on the marketing life cycle of a product. These positions are entrusted with the responsibility of key decision-making and entity-handling of a marketing campaign. These managerial jobs normally require lots of experience and a relatively high educational qualification, preferably in the same field.
A communication manager acts like a medium/channel/interface between two sources. A single communications manager may handle all communications, or the job profile may be split into: Senior Communications Manager, Junior Communications Manager, Customer Communication Manager, Employee Communication Manager, Corporate Communications Manager, etc.
Online Store Manager:
The online store manager oversees the placement, branding, and online transactions of a product.
A PR manager is responsible for building a positive image of a brand, service or product. He designs publicity campaigns and gives out news bites in media channels.
Digital Marketing Manager:
Most organisations keep their physical and digital campaigns separate. A digital marketing manager oversees all aspects of a digital campaign of a product.
Customer Insights Manager:
The job of a customer insights manager is to collect feedback (directly or indirectly) from customers, and report it to the production and design team or the senior management.
Marketing Evangelist Supervisor:
A marketing evangelist supervisor is responsible for triggering word-of-mouth publicity of a product, and eventually create a community of customers who strongly believe in that product.
A marketing director oversees all marketing operations. He usually has more than one campaign under his supervision.
Marketing careers are many and diverse. There is no such 'general' marketing or sales job. Each one performs a very different function from the other. Sometimes, two job profiles may have the same duties, but are necessary in different contexts. Marketing jobs are witnessing a new boom and developing newer dimensions, thanks to the Internet and social media, and are only expected to grow at a fast pace in the near future.
What is a Crafty Real Estate?
Definition: Crafty Real Estate is a website, distinct and separate from an organisation’s main site, that delivers more focused, relevant content about a specific topic or to a targeted audience or even just requiring a defined action.
Example uses could be for a product, a service, a timely promotion, or an upcoming event – among many other possibilities.
The most popular virtual real estate of all-time include: Burger King’s Subservient Chicken, Office Max’s ElfYourself and Blendtec’s WillitBlend.
In business terms, a Crafty Real Estate is a marketing tool. Used by companies of all sizes to help meet sales and marketing objectives.
For most organisations, it is not your main website – which probably took years to build, created an irreparable schism between your marketing and IT departments, and needs to accommodate many objectives and stakeholders, from H.R. and recruiting to customer inquiries and legal.
A Crafty Real Estate can have a stand-alone vanity or promotional web address (called a URL) like subservientchicken.com.
Crafty Real Estate can be any size, from a single sales page to a full-blown web site. It can be a lot of things, but first and foremost, it is a marketing tool.
And that has substantial consequences for the way it’s designed, built, and managed.Benefits of owning your Crafty Real Estate.
A company’s main website traditionally has to meet the agendas of disparate groups within the organisation. As a result, it becomes too broadly focused and contains text that resembles corporate-speak more than marketing and sales language.
Your Crafty Real Estate can focus more easily on a specific topic, audience or action. This becomes critical especially for organisations promoting more than one product or service. Most marketing and sales experts agree that a tightly focused message communicates best
Your Crafty Real Estate can be built quickly and with less internal friction between the marketing and IT departments.
The internal IT department typically manages a company’s main website. For many reasons (including job security), the IT group builds a sphinx-like infrastructure for a website that requires a great deal of time to update and revise.
Since your Crafty Real Estate functions as a marketing tool, it needs to react quickly to changing market conditions with updated content. Speed is not a typical attribute of most IT departments.
With your Crafty Real Estate, marketing and sales folks can quickly change offers, introduce events, and switch text and images.
4. Niche Marketing
Your Crafty Real Estate lets you extend your brand in ways not previously possible on your main website.
You can tailor narrow segments of your offerings for specific market niches.
Your Crafty Real Estate can serve as the hub of your marketing campaign where you control the information as well as the data – something distinctly missing if you use Facebook or any other third-party destination.
6. Search Engine Optimisation (SEO or Natural Search Results)
Because your Crafty Real Estate is typically dedicated to a narrow product or service, it can come up higher and more frequently in search engine results than your main site would under the same searches.
What’s more, Your Crafty Real Estate will also often look more relevant to people shopping in a specific category, so they will be more likely to click on that search result.
While this point can sometimes be argued by SEO experts, if you treat your Crafty Real Estate as a subdomain with its own design and navigation, you can enjoy the benefits of your Crafty Real Estate and the authority and depth of your main website, which aids in SEO rankings.
7. Higher Conversion Rate
Test after test confirm that because your Crafty Real Estate is more focused, it typically produces higher conversion rates than a company’s general site. This is one reason why Google and others recommend landing pages be used in keyword campaigns.
Crafty Real Estate also allows a company to test brand extensions and experiment with merchandising and brand positioning in ways you wouldn’t have dared attempt back in the days of print-only.
For an online retailer, you can test a new navigation scheme or a new way to emphasise products or product categories. Crafty Real Estate helps you understand the dynamics of those things before you make the investment to do a complete site overhaul.
Of course, your Crafty Real Estate can also be ideal for testing marketing messages for new products and services. If you haven’t nailed down the marketing message, you can create your Crafty Real Estate to test options before going full tilt and committing to a road on which it will be difficult to do a U-turn.
9. Viral or Word of Mouth
Your Crafty Real Estate can more easily encourage word-of-mouth. Successful viral campaigns tend to have content that’s entertaining, irreverent, and unexpected. Content like this tends to be acceptable on your Crafty Real Estate, but not so much on a corporate website.
10. Firewall to Protect Your Company
Your Crafty Real Estate can create a sense of community. While creating a community among loyal followers is a good thing, opening up your organisation to honest public feedback can have its uncomfortable side. Crafty Real Estate creates a nice firewall between the community and corporate.
11. Not Perishable
Your Crafty Real Estate exists in a non-perishable medium. Unlike a print or television ad that loses most or even all of its value after it runs, your Crafty Real Estate remains online, accessible, and easy to update.
12. Achieve Marketing and Sales Objectives
Because it can be a focus, testable communication vehicle that can generate leads, engagements, trial, demos, sales, and referrals, it can help organisations achieve their stated, measurable marketing and sales objectives.Why not just use Facebook?
Why not just create a Facebook page? One word: Control.
Facebook Pages offer a great many benefits, but you don’t control it. Facebook does. And you are therefore subject to the whims of that organisation. Facebook controls the medium, the data, even access to your own information. And what may be good and working for you today may be changed or gone tomorrow.
“Hey, what happened to my database of customers?”
Think this is unrealistic, check out this story: Facebook In Control
Permission Based Marketing
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognises the new power of the best consumers to ignore marketing. It realises that treating people with respect is the best way to earn their attention.
Crafty Studios Web Site
There are advantages to having a dedicated support web site for our Lifestyle Magazine.
Running 'Home on the Range Lifestyle Magazine' as a fanzine/community magazine, means any criticism of the magazine can't be levied at the The Range.
To accurately measure ROI, the magazine should have its own dedicated web site. The Lifestyle magazine and it's supporting web site will grow to generate huge amounts of traffic, and this needs to be measurable.
I believe hashtags are aesthetically damaging. I believe a tweet free of hashtags is more pleasing to the eye, more easily consumed, and thus more likely to be retweeted (which is a proven way of growing your audience). I believe for every person who stumbles upon your tweet via hashtag, you’re likely turning off many more who are put off by hashtag overuse.
Join Marketing Matters
Show me commitment and I'll show you how I Show Up. I'm Paul Cardall and I am Crafty Studios. I do everything round here including brewing up copious cups of coffee.
I am a one-man army, and I love it. If you run a business, have a product or service to promote, please do make use of my genius (shame not to spread the talent around). Join Marketing Matters, and together, lets build our businesses together.
Hello, I'm Paul Cardall, I built and run Crafty Studios. I created Marketing Matters to handle all things marketing. If you'd like to shoot the breeze you can contact me here, or use the form below to leave your details (including how you'd like me to contact you).
Great News Community Magazine
What;s On eMagazine
Club Erotica (Adult eMagazine)
Great News e-Articles
Best Letter to Santa Ever (FB)
Great News - Printer Newsletters
Most businesses recognise the power that a regular newsletter has to help them connect their business to their customers.
A newsletter is an effective way to maintain brand awareness and build recognition. The main problem with creating a newsletter is TIME.
Creating an effective newsletter takes time and time is one commodity most businesses are short on.
The solution: Let Marketing Matters create the newsletter that builds your audience and helps grow your business. We at Crafty Studios have an abundance of creativity, we do this kind of marketing all day, every day - tap into that creativity so you can spend your time, running your business.
Here at Marketing Matters, we believe the answer is to use a combination of digital and traditional marketing in your communications.
As lines between digital and other, more traditional means of communication become ever more blurred, we increasingly expect to have a choice in how we access information. When you also take into account the fact that generational and lifestyle differences can influence our preferences, it clearly makes sense to blend techniques if you are targeting an audience with a broad profile.
Great News - Printer Newsletters
Generating content for a printed newsletter is of course no more expensive than for an email version, but there are additional costs associated with production and distribution – so why bother?
Because a printed mailing has a number of key advantages over digital. It will:
• Get noticed
A hard copy newsletter will grab attention and stand out from the more usual email communications. Once read, an email newsletter is soon forgotten, printed newsletters keep the reader's attention longer and more focused - you can't click away from a printed newsletter.
• Create an impression
The tactile nature of print gives far more flexibility for creativity and creating impact than the digital medium does.
• Have longevity
Whereas an email can easily be consigned to trash, a printed newsletter is likely to have a longer life – to be kept until the recipient has time to read it. This longevity also increases the likelihood it will be read by others.
Typically, a good newsletter might generate a response rate of between 3 – 5%, while a good e-mail newsletter may only get 0.5%, but these results need to be balanced against the respective costs, and the fact that each will get the attention of a different audience.
In summary then, because each type of newsletter has its unique virtues, it’s a good idea to take advantage of both. It’s what we do here at Marketing Matters, sending out unique printed/email newsletters frequently throughout the year, building audience interest and interactivity between our content and our audience.
With our digital and print capabilities, we can help you build and grow your business to a much wider audience than going it alone.
Join Us Now to discuss your brief and harness the power of Marketing Matters.
JOIN Marketing Matters right now, SHARE our marketing goals and GROW your business.
Promote your business via Creative Postcard Marketing
How's this for an offer
Every month I create a new Postcard Marketing Campaign for Great News. I will rent out space on Side A. 5000 postcards designed by yours truly, printed and delivered by yours truly. Simply make me an offer?
The offer comes with a landing page on Crafty Studios too, so you could promote your business, product or service, perhaps run a special promotion.
Become a Great News Sponsor
Supporting a good cause not only provides businesses with convenient advertising, it also creates positive publicity that encourages potential customers to choose your business over not-so-generous competitors.
Small businesses often overlook sponsorship marketing due to preconceived notions about corporate giving. These notions only limit marketing potential. Philanthropy takes so many forms that any small business can take advantage of its benefits.
Marketing Matters Business To Business Postcard Campaign
Crafty Studios To Community Postcard Marketing Campaign
I've built Marketing Matters to help promote: